Making Change Happen: Lessons from the Obama Campaign

Mr. Rospars will talk about his experiences as the New Media Director for Barack Obama’s presidential campaign, where he oversaw all online aspects of the unprecedented fundraising, communications and grassroots mobilization effort. He led a wide-ranging program that integrated design and branding, web and video content, mass email, text messaging, and online advertising, organizing and fundraising.

Bio:

Mr. Rospars is a founding partner of Blue State Digital. Prior to the Obama campaign, Mr. Rospars led BSD’s work with Gov. Howard Dean at the Democratic National Committee; during Dean’s campaign for party chairman; and at Democracy for America. He was a writer and strategist in New Media for Dean’s 2004 Presidential campaign.

He holds a bachelor’s degree in political science from the George Washington University. CITP is a joint venture of the School of Engineering and Applied Sciences and the Woodrow Wilson School, studying digital technologies in public life. Center for the Study of Democratic Politics.