Computer Science 448
Innovating Across Technology, Business, and Marketplaces
Spring 2016
Course Information
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Book write-ups
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Schedule
Role of the CTO
T. Berray, and R. Sampath,
The Role of the CTO: Four Models for Success
W. Vogels,
The Different CTO Roles
Why Build a Startup?
M. Suster,
Should You Really be a Startup Entrepreneur
Become a systems entrepreneur: Why building a a startup shouldn't always be your first choice
What to build - Thinking about the Market - Competition
The Startup Scorecard: An easy to use heuristic scorecard for startup opportunity evaluation
Methods for assessing the potential market of a startup
Defining the Vision, Mission, Strategy
How to define a mission and vision for your startup
Adrian Lloyd,
How to startup ... Define your Strategy
Raising money, and Financing Strategy
R. Allis,
How to Raise Venture Capital
E. Laniado,
4 Reasons Why Your Startup Should Not Raise Capital
P. Maeda,
A Start-up's Financing Strategy
Incorporation and Setting Things Up Right
L. Banijamali,
Incorporation Checklist for Startups
J. Spolsky,
How should equity be split between founders, (early) employees, consultants and investors when the company is bootstrapped?
Defining the Offering
E. Ries,
The Lean Startup Methodology
M. Sharkey,
6 things wrong with the 'Lean Startup' model (and what to do about it)
H. Walton,
Lean Start-Up, and How It Almost Killed Our Company
Building the Offering
Metz, C.,
Why Some Startups Say the Cloud is a Waste of Money
M. Armbrust, et. al.,
A View of Cloud Computing
Feher, D.
What are the pros and cons of the waterfall and agile/scrum project management approach?
Sulleyman, A.,
New research turns the agile vs waterfall debate on its head
Hiring, Talent, and Culture
M. Andreessen,
How to hire the best people you've ever worked with
M. Suster,
Whom should you hire at a Startup? (Attitude over Aptitude)
McChord, P.
How Netflix Reinvented HR
Execution: Prioritization, Planning, Data driven vs. Intuition driven
Itai Raveh,
How to Prioritize Feature Building on Your Startup
Heivly, C.,
4 Steps to Launching a Data-Driven Startup
Distribution: Customer/User Acquisition. Brand
Ryan Gum,
How to Create a Customer Acquisition Plan for Startups
G. Deeb,
8 Components of Branding Your Startup
Intellectual Property
World Intellectual Property Organization
United States Patent and Trademark Office