Princeton University
Computer Science Department

Computer Science 448
Innovating Across Technology, Business, & Markets

Jaswinder Singh

Spring 2012


Directory
General Information | Schedule | Writeups | Presentations | Papers | Policies

The schedule and syllabus is preliminary and will evolve throughout the course. Students should check this page frequently.

Date Lecturer Topic Readings (Required) Readings (Optional)
M Feb 6 JPS Intro, Course structure, What is a CTO
W Feb 8 JPS Organization structures and Role of CTO
M Feb 13 Raymie Stata Becoming a CTO, and some key issues a CTO deals with at Yahoo
W Feb 15 Jeevan Kalanithi Innovating at the boundary of tech and businesss
M Feb 20 Qi Lu Managing Innovation
W Feb 22 JPS Starting a company: Coming up with the idea/area, motivation, defining the market, the offering and the business, building a team
M Feb 27 JPS Modeling a fledgling business; customer acqusition and growth
Wed Feb 29 Fred Wilson Starting a company:  Raising Money, and the Investor Perspective
M Mar 5 JPS Starting and growing a company: Validation, raising money, legal, getting the offering built
W Mar 7 Tom Pinckney Starting and growing a company: Experiences from founders
M Mar 12 JPS Operationalizing the business: Planning, Testing, Operating, Data
W Mar 14 Muneeb Gettting your business going on the Cloud: Pros and Cons
M Mar 19 SPRING BREAK  
W Mar 21 SPRING BREAK  
M Mar 26 Muneeb Getting going on the cloud: Cloud technologies (AWS, Hadoop, Cloud deployment and management)
W Mar 28 JPS Scalable Marketplaces: The Evolution of online display advertising
M Apr 2 Chad Dickerson  Building and scaling a marketplace for crafts: Etsy
W Apr 4 JPS Achieving and Managing Scale: Open versus Closed (PC, Mobile, Advertising Marketplaces), Conflicts of Interest
M Apr 9 Greg P (TB Confirmed) Managing Scale and Openness
W Apr 11 JPS Scalability and the boundary of technology and business: An Open Advertising Exchange (linking versus trading pit, scaling)
M Apr 16 Tom Papa, Endeca Achieving and Managing Scale: Growing an organization, managing talent
W Apr 18 Urs Holzle, Google Managing Innovation in Larger Organizations
  • Clay Christensen:
    • The Innovator's Dilemma
    • The Innovator's Solution
  • Geoffry Moore:
    • Crossing the Chasm
    • Strategy and your Stronger Hand
  • Jim Collins:
    • Good to Great
    • Built to Last
M Apr 23 Christine Hunsicker Data and Metrics driven businesses
W Apr 25 JPS Pricing: Business, economics and technical considerations (RM and GB)
M Apr 30 Kai Li From Startup to Public Company to Acquisition: the Data Domain Story
W May 2 Greg Badros, Facebook