CLASS SCHEDULE
DATE	READINGS	LECTURER	NOTES
Introduction
Mon 02/06		JP Singh	Join the Piazza site!
Role of the CTO
Wed 02/08	7 Steps: How to Hire a CTO for Your Startup The Many Roles of a Startup CTO What Does a Startup CTO Actually Do? Startup CTO or Developer	Shana Fisher Write-up due Fri 02/10 at 5:00pm [Submit]	Start forming your teams of 4-5 people.
Why Build a Startup?
Mon 02/13	Should You Really Be A Startup Entrepreneur? Why Are You Doing a Startup? 10 Founders on What They Don't Tell You About Building a Startup Why You Shouldn't Build Your Startup in Silicon Valley-And Where To Do It Instead	JP Singh	Post your team name and team members to Piazza. Optional reading: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen Crush It! Why Now is the Time to Cash In on Your Passion by Gary Vaynerchuk
What to build/Thinking about the Market/Competition
Wed 02/15	The Startup Scorecard: An easy to use heuristic scorecard for startup opportunity evaluation Methods for assessing the potential market of a startup Market Research Tips for Startups Competitive Mindshare Maps	Ryan Shea Write-up due Fri 02/17 at 5:00pm	Optional reading: The Art of the Start 2.0 by Guy Kawasaki Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky
Defining the Vision, Mission, Strategy
Mon 02/20	The Mission Statement: The Basis for Startups' Strategic Planning 30 Inspiring Billion-Dollar Startup Company Mission Statements How to define a mission and vision for your startup How to startup...Define your Strategy 3 Proven Startup Strategies for Success	Vikram Verma Write-up due Wed 02/22 at 5:00pm	Optional reading: Rework by Jason Fried Positioning: The Battle for Your Mind by Al Ries
Raising money, and Financing Strategy
Wed 02/22	How to Raise Venture Capital 4 Reasons Why Your Startup Should Not Raise Capital A Start-up's Financing Strategy 10 Terms You Must Know Before Raising Startup Capital	Greg Papadopoulos Write-up due Fri 02/24 at 5:00pm	Optional reading: Venture Deals by Brad Feld
Mon 02/27	Financing Options: Convertible Debt Understanding Crowdfunding: The SEC's New Crowdfunding Rules and the Universe of Public Fundraising Title III Crowdfunding Became Legal on May 16: What It Does and What's Still Lacking It's time to Rethink the Startup Pitch Deck (Here's a Start)	JP Singh
Incorporation and Setting Things Up Right
Wed 03/01	Choose Your Business Structure Incorporation Checklist for Startups How to Split Equity Among Co-Founders	Adam Drobot Write-up due Fri 03/03 at 5:00pm
Defining the Offering
Mon 03/06	The Lean Startup Methodology Why the Lean Startup Changes Everything 6 things wrong with the 'Lean Startup' model (and what to do about it) Lean Start-Up, and How It Almost Killed Our Company Six Keys to Building New Markets by Unleashing Disruptive Innovation Business Model Canvas: A Complete Guide	JP Singh	In the Plex write-up due at 5:00pm Optional reading: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Running Lean: Iterate From Plan A to a Plan That Works by Ash Maurya Lean Analytics by Alistair Croll
Building the Offering
Wed 03/08	Why Some Startups Say the Cloud is a Waste of Money A View of Cloud Computing What are the pros and cons of the waterfall and agile/scrum project management approach? New research turns the agile vs waterfall debate on its head The Languages and Frameworks You Should Learn in 2016	Dan Levin Write-up due Fri 03/10 at 5:00pm	Optional reading: The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank Business Model Generation by Alexander Osterwalder
Hiring, Talent, and Culture
Mon 03/13	How to hire the best people you've ever worked with Whom should you hire at a Startup? (Attitude over Aptitude) How Netflix Reinvented HR Why the Annual Performance Review is going extinct The Measure of a Man 80% of Your Culture is Your Founder	JP Singh	Optional reading: Delivering Happiness by Tony Hsieh
Execution: Prioritization, Planning, Data driven, Pricing, Costs, Revenue Models
Wed 03/15	How to Prioritize Feature Building on Your Startup How to Use Data to Plan Your Startup Budget 4 Steps to Launching a Data-Driven Startup Benefits of Experiments	Muneeb Ali Write-up due Fri 03/17 at 5:00pm	Midterm paper due at 5:00pm
Mon 03/27	Pricing Your Product The 3 Pricing Strategies Your Startup Should Choose From Cost Structure Block in Business Model Canvas The 10 Most Popular Startup Revenue Models	Christine Hunsicker Write-up due Wed 03/29 at 5:00pm
Distribution: Customer/User Acquisition. Brand.
Wed 03/29	How to Create a Customer Acquisition Plan for Startups Growth Hacking Like a Pirate: A Beginners Guide to Pirate Metrics 8 Components of Branding Your Startup	John Hennessy Write-up due Fri 03/31 at 5:00pm	Optional reading: Traction by Gabriel Weinberg
Intellectual Property
Mon 04/03	Intellectual Property for Startups Patent Strategies of Technology Startups Patenting Software Bitlaw	JP Singh	The Everything Store write-up due at 5:00pm
Wed 04/05	Startup Resources Provisional Application for Patent Copyright Strategies for Start-Up Companies Trademarking Principles for Startups: A Brand Managers Guide	Jerry Yang No write-up. Free point just for showing up!	Class will be at 4:30pm NOT 11:00am. Same room, Friend 006.
Mon 04/10		JP Singh
Wed 04/12		JP Singh
Mon 04/17		JP Singh
Wed 04/19		Meredith Perry Write-up due Fri 04/21 at 5:00pm
Mon 04/24		JP Singh	Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley write-up due at 5:00pm
Wed 04/26		George Goldenberg Write-up due Fri 04/28 at 5:00pm
Mon 05/01		Steli Efti Write-up due Wed 05/03 at 5:00pm
Wed 05/03	Team Presentations 11:00am - 1:30pm Room: Friend 006 (11:00 - 12:20) and CS 105 (12:20 - 1:30pm)	Presentations (PDF only) due Wed 05/03 at 9:00am	Class will run longer than normal. Plan accordingly!